CHARLOTTETOWN, P.E.I – Michael Frizzell says Burger Love is a good way to start the summer off for his business.
The owner of Mike’s Queen Street Meat Market noted that winter weather has kept some customers away.
“It’s a good excuse to get people going out again.”
April has not been a traditionally busy month for the meat market as customers turn their attention to lobster season.
But Burger Love brings a big increase in sales, Frizzell said.
“It’s a busy month.”
Burger Love begins Friday and includes 84 selections from restaurants across the Island.
Meanwhile, a local seafood supplier, says the month-long burger festival gives his business a chance to get ready for the summer.
Reggie Jameson, manager for MR Seafoods, says while seafood sales have weakened in April since the advent of Burger Love, he has nothing against the promotion.
“Other than April, people are eating seafood. Our sales do slack during the month, but it doesn’t really affect our retail sales,” Jameson said.
“It does affect our wholesale for the month.”
Burger Love gives MR Seafoods a good opportunity to focus on what their plan of attack will be for the next five months, Jameson said.
“And they want to see local restaurants do well.”
He says he eats Burger Love and so does the staff.
“We’re local and we’re all about local. Burger Love will get people through the door, but they may order mussels as an appetizer,” he said.
“It helps MR Seafoods in the long run, too, when restaurants are opening in April which never did before.”
Over at the meat market, Frizzell knows it’s a busy month so his business has been preparing for Burger Love all through March.
“We’ve been buying cattle from farmers and we’re boning them out every day.”
They aren’t freezing anything, but they will make patties and freeze them for some restaurants that may come up a little short, Frizzell said.
“We’re prepared for anything.”
Last year the Queen Street Meat Market had a single order from Hunter’s for over 1,000 pounds, he said.
“And that was just for the weekend.”